Brian Serbin came from a family of physicians. He was always interested in medicine and for a while considered following in his father’s footsteps as a doctor. But his strong passion for animals led him to find a way to combine his two interests into a rewarding and successful career.
“I always loved animals,” Serbin said. “Growing up I always had dogs and other pets. I thought I could get the best of both worlds, working with animals and still getting to practice medicine.”
Today, Serbin and his staff can be found caring for pot belly pigs, ferrets, rabbits, goats, reptiles and of course dogs and cats at the Ingleside Animal Hospital. Located east of 48 street on Thomas Road, Serbin purchased the company in 2000, after spending years working at other animal hospitals in Phoenix.
“I grew up in Phoenix, so I’m tied to this community,” said Serbin. “I also didn’t want to start from scratch. The goal was to take something that was established and improve on it.”
Ingleside Animal Hospital serves as a one stop shop for pet owners in the area. Among the dozens of services offered are surgeries, vaccinations, teeth cleanings, eye care, grooming, abdominal and cardiac care. Owners can also board their animals at the hospital or stop by for obedience classes.
Serbin and his staff put a heavy emphasis on staying at the forefront of the always-evolving technology in the veterinary field. The hospital was one of the first to offer some of the newer therapeutic medications for allergies and also is among the leaders in using digital radiography. They have implemented laser therapy for cats and dogs and expanded their surgical capabilities to include fracture repair.
“The science in this industry can be constantly changing,” said Mandy Price, a certified veterinary practice manager who has been working at Ingleside since before Serbin bought the practice. “Our technicians go to continuing education classes. If there’s something new, we want to make sure we are on the cutting edge.”
The main focus, of course, are the animals that Ingleside is taking care of. Ingleside works with two local agencies, Luv of Dogz and Rancho Feliz, helping animals rescued by those organizations get back to being healthy.
The hospital also puts a primary focus on the relationship between its veterinarians, their animal patients and human caretakers.
“We try to hire doctors who are extroverts,” said Price. “In this field, doctors love the animals, but not always the people. We always feel like a doctor’s bedside manner and the caring and genuine feeling the owners get from that are important.”
“Like any other business, you learn from your mistakes,” said Serbin. “When you grow something, you have to adapt to a busier facility, how to manage increasing clientele. Managing people is always a challenge. But our staff is very committed to the welfare of pets. This is more than a job where you just punch the clock.”
Serbin and Price say the hospital’s location also contributes to its success. The close proximity to the freeway and airport gives people departing quick access to a place to board their pets. The nearby greenbelt and canal are popular destinations for active pet owners, and the recent influx of new shopping and restaurants has also helped bring in new patients.
“Arcadia is a stable neighborhood, with a lot of good people,” Serbin said. “There’s a real sense of community here. We don’t have one type of clientele, we work with all kinds of people across the board.”
Price believes one of the biggest reasons for the success of the hospital is Serbin’s high level on involvement with the day-to-day operations. His passion is the main reason why several families have been bringing their pets to Ingleside for multiple generations.
“He is a perfectionist,” said Price. “He’s very business savvy, deciding who to hire and figuring out our price structures. He’s always here with his pulse on the business. He’s also very compassionate toward the patients and the staff. When everyone’s happy, it makes it easier to run a business.”