FirstBank, one of the nation’s largest privately held banks with a focus on “banking for good,” will celebrate National Hispanic Heritage Month with its annual “Fiesta Friday” campaign during the month of September. A tradition the bank plans to continue despite the pandemic's impact on communities across the country.

FirstBank has partnered with What A Sub to provide one free small sub to customers every Friday in September, including September 4, 11, 18, and 25. To participate and receive the free item, customers must mention “FirstBank’s Fiesta Friday” when ordering in person or over the phone.

The month-long event is first come, first served, while supplies last. No purchase necessary. Customers must mention Fiesta Friday to receive the free item. One free item per order, per party.


  • Starting Friday, September 4th, 2020, repeated every week on Friday until Friday, September 25, 2020 — all day


What A Sub

2517 W. McDowell Rd # 101
Phoenix, AZ 85009