Mane Attraction

Mane Attraction Salon is bringing together good hair and furry friends during their 20th annual Beauty to the RESCUE fundraiser, which benefits animals in need across Maricopa County.

The salon is partnering with the Phoenix Animal Care Coalition (PACC911), a group that brings together various animal organizations throughout Arizona to help dogs find permanent homes.

RESCUE is a non-profit volunteer-driven animal rescue that was founded in 1995. The name stands for Reducing Euthanasia at Shelters through Commitment and Underlying Education.

Beate Assmuth-Ong, owner of Mane Attraction, was inspired to start the Beauty to the RESCUE fundraiser almost twenty years ago after spending time volunteering with animals in the community and adopting her own dogs.

“I wanted to do more than just volunteer,” Assmuth-Ong said.

She decided to help raise funds for animals in the community by starting a charity drive. Since that first event, Mane Attraction Salon has helped raise over $340,000.

Dogs will be available for adoption at the event. Last year three dogs went home with Mane Attraction Salon staff.

“All of our team members are big animal lovers,” Assmuth-Ong said.

Assmuth-Ong looks forward to the 20th anniversary of Beauty to the RESCUE because it is a happy day for the community as well as the businesses.

“Knowing we are helping and impacting so many homeless cats and dogs...seeing how we can directly impact their lives and give them a second chance is just a wonderful feeling,” Assmuth-Ong said.

Beauty to the RESCUE will take place on Sunday, March 1 from 9 a.m. to 2 p.m. at Mane Attraction Salon on Camelback Road. Guests can listen to music, enjoy some pampering, browse a variety of boutique vender booths, bid on silent auction items and a raffle for a chance to win a year of beauty services and $500 in cash.

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