Laura Holka

Online dating doesn’t have to be daunting, according to dating consultant Laura Holka.

From Bumble to, using dating apps and websites has become increasingly common for singles of all ages. 

According to Pew Research Center, 15 percent of U.S. adults report they have used dating websites, a trend that has jumped especially among people under age 25 as well as those in their late 50s and 60s.  

Arcadia resident Laura Holka says that in addition to looking for a connection, the majority of online daters have something in common: They need help with their profiles. 

Holka spent most of her career working in broadcast media, producing Arizona morning news talk shows. Last year, she decided to become an entrepreneur and start Connection Coach Media. As a media and dating consultant, Holka’s specialties range from freelance producing to creative writing, which includes helping singles with their online dating presences.  

“I’m not a matchmaker, but I can tell you what works,” Holka said. “If you aren’t married or in a serious relationship, everything is online.” 

Holka says men and women are guilty of making different mistakes on their dating profiles. 

When it comes to photos, women are more likely to post images of their face or photos that are too provocative. Men, on the other hand, are more apt to post a blurry image or photo that could deter prospective connections. 

“It’s okay if you like motorcycles, but that shouldn’t be the image you lead with,” Holka said. “And while you’re at it, men should also ditch the photo of kissing the fish you caught.”  

But it isn’t all about profile pictures. When it comes to communicating with a prospective match, women tend to say too much. The answer to ‘How was your day?’ could turn into a three-paragraph response. On the flip side, men tend to answer in soundbites, answering that same question with a sentence or two at the most.  

The process of revamping your dating profile may seem daunting, but it doesn’t have to be. Holka offers everything from private consultations to group parties where she can get to know clients over wine and small bites before showing them examples of what to do and what not to do. 

And her work doesn’t stop there. In addition to helping clients improve their dating profiles, she also helps them find dating sites or apps that are best suited for them and guides them through the early stages of communication with potential connections. 

“The way you say something in a text to someone who knows you might make them chuckle, but it could offend someone who doesn’t know you that well,” Holka said. “If you want to get the most out of your online dating experience, it all starts with your profile.” 

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