For Arizona-transplant Teri Friedland, owner and founder of Pink Ribbon 360, the expression “it takes a village” is more than true for women diagnosed with breast cancer. Through her business, she’s made it her goal to better the lives of survivors.
Pink Ribbon 360 is a “holistic, individualized therapeutic exercise program that meets both the physical and emotional needs of breast cancer survivors.” The business offers support and instruction through specialized fitness and wellness plans.
“Everyone’s physical goals are different; however, in the short-term, the hope is to increase the survivor’s abilities to move their body safely, become stronger with less pain, and feel more confident,” Friedland said. “Our program is the bridge between treatments and independence. Exercise must become a part of every survivor’s life, and they deserve the support needed to achieve this.”
Over the last year, Friedland has expanded her knowledge and services to support more survivors, including increased training in breast cancer medicine and becoming a Pori-certified breast cancer rehabilitative specialist.
“I believe it’s important to become familiar with the breast cancer community in the Valley and provide resources to my clients,” Friedland said.
Friedland said that her longer-term clients have returned to their way of life before diagnosis: returning to work, increasing parental duties, socializing with family and friends again, returning to their previous fitness activities and feeling more independent.
As October is Breast Cancer Awareness Month, Pink Ribbon 360 will participate in various events to continue raising awareness and provide exercise training around the Valley.
“The emotional benefits of exercise are no less important than the physical benefits,” Friedland said. “Exercise is a scientifically proven mood booster. It can decrease symptoms of depression, stress and anxiety. Exercise can help with sleep, as well as improve self-confidence and self-esteem. Breast cancer survivors tend to struggle with all of these.”
In 2019, a cancer.gov study found that “breast cancer survivors who were the most physically active had a 40 percent lower risk of death from breast cancer than those who were the least physically active.”
In addition, emotional well-being should also be at the forefront, according to Friedland. Finding the strength and support to exercise can be challenging for many survivors.
“It’s a natural time for depression, fear, and anxiety to occur,” Friedland said. “This is hard for family and friends to understand because they want their loved ones to be okay.”
She stated that most clients began working with Pink Ribbon 360 for the physical component but are then amazed how exercise helped them emotionally.
The organization will sponsor the Bingo for Breast Cancer event at the J Scottsdale on October 20.