One of the Valley’s most anticipated “experiential” restaurant concepts will open in the Arcadia area and is taking guests back in time. Located next to UnderTow on Indian School Road, Century Grand transports guests to a train station in the Prohibition Era.
“Nobody else is doing anything like this in Arizona,” said Kevin O’Connor, director of marketing for Barter & Shake, which is the same group responsible for UnderTow and Counter Intuitive.
“We want to take our patrons on a journey with us. As we evolve as a company, so does our story and our venues,” said owner Jason Asher. “We want the guest to feel that in every single minute detail during their visit. They’ve decided to spend their valuable time with us. In return, we want to offer them the coolest, most memorable food and beverage experience possible.”
Century Grand offers guests’ experiences in three sections of the property: a restaurant, a bar and a bottle shop. At the restaurant, servers and bartenders will be dressed as porters, ticket takers and conductors.
Like UnderTow, Century Grand will also have a “story” that goes along with each section. Patrons will follow along with bootlegger & railroad tycoon Hollis Cottley Pennington. The first chapter will be called “The Man Behind the Curtain,” and will incorporate a 46-drink list to introduce Pennington and other characters.
Award-winning chef Sacha Levine is leading the concept’s culinary charge. Before joining Century Grand, Levine honed her craft at several celebrated Valley kitchens, including Rancho Pinot, FnB, Quiessence, Atlas Bistro and Ocotillo.
The restaurant’s 15-item menu consists of small and large shareable plates that are served via rolling cars in the restaurant. Guests are encouraged to grab a dish if it catches their eye.
“I took popular themes from the 20s and adapted recipes to the way I cook,” Levine said. “The menu’s foundation is built upon local farmers, purveyors and artisans who drive the market, while leveraging food culture elements from the era.”
Platform 18, Century Grand’s main bar, will serve about 50 unique cocktails. Like UnderTow, seating in the small but immersive space is capped at 90 minutes. The cocktail bar takes on the appearance of a Presidential Pullman train car, complete with ultra-high definition LED displays that deliver the sights and sounds of a train ride through the car’s windows.
Guests will also experience a saloon and a drug store – all within Century Grand’s building.
The Grey Hen is Century Grand’s bottle shop and is claiming to house the largest single-barrel selection of whiskey in the country.
With two decades of experience in the craft cocktail and spirit service industry, John Christie is Century Grand’s director of whiskey and manager of The Grey Hen.
“Century Grand is our most ambitious project to date with multiple cocktail experiences, locally-focused innovative cuisine, a progressive natural wine program, and one of the heartiest single barrel spirits selections in the country,” said owner Rich Furnari.
In addition to selling whiskey and other spirits, the bottle shop will host tastings and educational events.
“Century Grand is a truly unique and special space that people are clamoring for,” O’Connor said. “The restaurant concept will evolve with the narrative, so from a patron standpoint, there will be new things to discover every time you visit.”
For more: centurygrandphx.com.